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Land O Lakes Label History

Learn more about our history and mission. Land OLakes has proudly been a co-op since 1921.


Land O Lakes Redesigns Packaging Apparently Retiring Indian Maiden Logo Twin Cities

Ida Foss and George Swift each walk away a winner for submitting the name you guessed it Land OLakes.

Land o lakes label history. Hanson an artist who worked for a local advertising firm. The New York Times reveals that Land OLakes was founded in 1921 by a group of Minnesota dairy farmers and is still nearly 100 years later a farmer-owned cooperative. Mia the name for the illustration on the cover which has also often been referred to as the Land O Lakes butter maiden had turned into a racist stereotype over the years that many agree had no place in the 21st century.

Some pictures of Land O Lakes are here. Painted by Brown Bigelow illustrator Arthur C. Land OLakes Inc one of Americas premier agribusiness and food companies is a member-owned cooperative with industry-leading operations.

Once the name was chosen Land OLakes needed an eye-catching logo. Learn more about the work our 1700 dairy farmers are doing and about the products theyre helping create. The new label is very similar to the old one with the obvious omission and some new text that says Farmer-Owned above the.

The Gateway Lodge was built by radio and theatre magnate John King of Detroit Michigan. The packaging has had various iterations over the past century. Hanson Mia first appeared on labels in 1928 kneeling in stereotypical garb and clutching a Land OLakes container.

According to the Pioneer Press Land OLakes President and CEO Beth Ford said the purpose of the label change was to acknowledge the Minnesota-based companys farmer-owners whose milk is used to. First what is the significance of having a Native American create the logo for Land O Lakes. Land OLakes has redesigned its butter packaging and purged Mia its longtime Native American butter maiden logomascot not only from the packaging but also the company website.

It featured a fitting Land of 10000 Lakes background that was chosen and designed to mirror the landscape and topography of rural Minnesota. It also probably means the image is more sensitive to Ojibwe Indian culture than I presupposed. The original logo was painted in 1928 and has been updated a number of times over the years.

The logo which has been the companys label for nearly 100 years since it was founded in Minnesota in 1921 has been called racist. This new exhibit will feature this historic lodge in its hay day during the Big Band Era. As a farmer-owned co-op we believe were better when we work together.

Maintaining that logo for over 50 years could be a kind of homage to Native Americans I suppose or at least to the Ojibwe artist. Through Kings affiliations in the entertainment industry he brought many well-known figures to stay and play at the lodge including Bob Hope Lawrence Welk movie star Mitzi Gaynor and the. The original logo of the companys butter maiden first appeared on Land OLakes packaging in 1928 created by Arthur C.

And the runners up. Susan MacManus talked about the history of Land O Lakes and showed lots of photos from her two books about the Lutz-Land O Lakes area on Sept. Brown and Bigelow illustrator Arthur C.

In 1924 the association decided to expand its butter market and a search was made for an appropriate brand name and trademark. As Ford explained in the press release As a farmer-owned co-op we strongly feel the need to better connect the men and women who grow our food with those who consume it. The organization was incorporated on July 8 1921 as the Minnesota Cooperative Creameries Association.

Hanson drew the original Land OLakes design in 1928. HISTORY OF PASCO COUNTY Land O Lakes The name Land O Lakes did not exist when this map was published in 1941. 1924 In need of a catchy brand for the co-ops sweet cream butter the Minnesota Cooperative Creameries Association hosts a contest with 500 in gold offered as the prize.

Land OLakes Drops the Iconic Logo of an Indigenous Woman From Its Branding The story behind the image and its removal led to mixed reactions from the public including native communities A. The cooperative of course was Land OLakes but it didnt start out with that name. Maid O the West and Tommy Tucker.


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