Land O Lakes Mascot Change

I dont know why Land OLakes dropped Mia. The change came ahead of the companys 100th anniversary although the.

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For Native Americans who have long criticized the use of Indian mascots the change is a welcome one.

Land o lakes mascot change. Chief Dances with Wokeness has scalped the Land-O-Lakes Indian maiden. New products feature the lake and trees with the words Land O Lakes 1921 in bold. The entire Land OLakes website seems to have been scrubbed of any mention of the iconic mascot.

Believe it or not some people have even vowed to never buy Land O Lakes products ever again because the companys decision to change its logo means its guilty of virtue signaling Others have even said that the only reason they buy the companys butter is. May 1 2020. This past week one of the USs most popular butter brands began trending on social media.

The release made no mention of why the company decided to remove the character from their packaging. Out of the three brands examined in this exhibit Land O Lakes mascot has changed the least. It comes as many businesses.

Prior to the ongoing protests Land OLakes changed the packaging for its consumer products removing the cartoon image of a Native American woman with a feather in her hair. The decision by dairy brand Land OLakes to eliminate the kneeling Native American woman offering up sticks of butter on its logo marks the end of a problematic mascot. In 2018 the company changed the image by cropping it to a head shot.

Why did a 92-year-old butter company change its logo. Their brand mascot a Native American woman frequently referred to. Its a great move said Adrienne Keene a professor at Brown University author of the popular Native Appropriations blog and citizen of the Cherokee Nation.

In a company statement released earlier this year Land OLakes president and CEO Beth Ford described the move as realigning company packaging to reflect the foundation and heart of our. It will be replaced by the phrase farmer-owned and will feature different items depending on the type of product being sold. It was not immediately clear why Land OLakes which is based in Arden Hills Minn decided this year to remove an image that has adorned its.

Land OLakes made waves today when they released the new packaging for their butter. That adjustment didnt seem like a bow to culturally correct pressure. Land OLakes Butter removes Native American mascot and Karen is NOT having any of IT.

The Land O Lakes co-op formed out of the Minnesota Cooperative Creameries Association in 1921 and was named Land O Lakes to pay homage to their home state of Minnesota the Land of 10000 Lakes A History 2016. The company has ditched their long-time mascot because apparently someone thought it was racist. The move was an attempt to change their public perception and get at the core of what their business represents.

It wasnt because of any coronavirus-caused butter shortage as one might think but because the company Land OLakes had changed its packaging after nearly a century to the disapproval of many. The iconic brand had a native American woman as their mascot but now she is no more. Land OLakes butter removed their 100-year-old Native American mascot from their brand earlier in April.

The company has removed the iconic female Indian from their butter packages replacing her with nothing. Land-O-Lakes Ditches Indian Mascot Because Someone Thought It Was Racist. Instead future packages will showcase photos of real Land OLakes farmers and co-op members along with the phrase Proud to be Farmer-Owned according to a company release.

Though the butter still taste and we expect costs the same the only difference is the missing woman on the cover. A spokeswoman for Land OLakes did not respond to a request for comment submitted Monday. Land OLakes is removing the Native American woman who has appeared on its containers of butter and margarine since 1928.

The change was made in February and received little notice until this week.

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